Our mission is to simply help our clients address their immediate and long term challenges and improve profitability. We provide fresh, yet experienced perspectives that optimize our client’s commercial strategies. We consistently deliver a practical tactical plan that underpins a successful strategy. Current our team focuses on two market specialities, each led by an Industry Practice Director.
Industry Practice Groups:
- Marketing Services including CRM, Customer Loyalty and Retention, Brand Management and Marketing Communications
- Basic Materials, Petrochemicals and Polymers
Within our Marketing Services practice we assist both B-to-C and B-to-B organizations optimize the ROI of existing sales and marketing investments by helping them understand who their most valuable customer and prospects are. We then help develop strategies and tactics that focus on growing relationships with the most profitable customers. In this age of highly scrutinized marketing budgets, we work to ensure that our clients’ resources are smartly deployed.
When it comes to CRM and Loyalty platforms, we are solutions neutral, meaning we have no financial interest in “selling” out clients on a single solution, but help them understand the solution that makes most sense for their business. Clients trust us to help them successfully navigate the increasingly complex interchange of marketing, sales and technology.
When our clients are revamping their game plan and are exploring new channel allocations to improve their reach, relationships and sales effectiveness, we have been there to help. We work to ensure that our clients marketing initiatives are successful; not only from the perspective of the customers, but as importantly, from the ROI perspective of the investors, shareholders, and senior management.
Our Basic Materials, Petrochemicals and Polymers team helps clients assess the marketplace, set realistic goals and priorities, and works with them on delivering against these benchmarks.