Within Our Loyalty, CRM, and Retention Practice
- Marketing Strategy
- Loyalty Program Development, Audit, and Optimization
- Market Research
- Solutions Analysis and Recommendations
- Competitive and Best Practice Analysis
- Gameplan Audit
- CRM
- Customer Segmentation Recommendations
- Customer Acquisition and Retention Strategy
- Partnerships and Strategic Alliances Strategy and Business Development (including co-branded credit cards)
- Integrated Sales and Marketing Planning
- Communication Critique
- Social Media Implementation
- Sponsorship Strategy and Implementation
- Promotion Measurement and Assessment
- RFP Development and Management
- Brand Management
- Advertising
- Marketing Communications Development (email, advertising, sales collateral, copywriting, blogging, social media, public relations)
- Program Cost Analysis
Within Our Basic Materials, Petrochemicals Practice
- Business and Commercial Strategy Assessment
- Value Chain Management
- New Business Development
- Product Line Turnarounds and Repositioning
- Material Purchase Optimization
- Assessing the Impact of the Shale Gas “Revolution”